Starting in the mid '90s, the Internet development had a revolutionary effect on our lives. Step-by-step many companies started to sell their products online: in this way, people can easily buy from their homes. Today more than ever, companies must be able to take advantage of the net in order to remain competitive. With a solid e-commerce project, companies can reach customers all over the world, 24 hours a day, 365 days a year, without any requirement to be physically present in a place.
One of the most important advantages of having an e-commerce is the costs reduction: contrary to a physical store, an online store doesn't need any property investment. Furthermore, operational procedures such as invoicing and payments are automated.
Another important aspect is that with an e-commerce, it is also possible to collect customers' data. The customer's data (that he puts at the moment of the registration) allow the seller to know: interests, purchase habits and other kind of information that can be used in order to make more efficient the buiyng process as well as the business development.